Product or image? Defining the optimum luxury branding strategy.
In luxury branding, some brands lead with product quality, while others focus on image and storytelling. This article explores how the most successful names in luxury balance craft and culture to build long-term brand equity and lasting consumer appeal.
Luxury in the Middle East
Exploring the fast-evolving Gulf luxury market, and how a luxury branding agency can help global brands resonate with audiences across Saudi, UAE and Kuwait.
My new luxury brand is sustainable, ethical, natural, digitally-native, and has a strong ecom platform. So, will it succeed?
In BoF’s article ‘How Covid Is Catalysing a New Era of Luxury’, some encouraging projections for the return of the luxury consumer were made, specifically within the booming Ecommerce sector.
More recently the BBC has posed the question here , and Vogue Business has been redefining Sustainability for 2021 here.
These are just three of many thought-provoking pieces that look forward to a future of post-Covid consumerism, and one can conclude from them that your brand will need to own many or all of the traits covered in the title of this post.
Liliana Guerreiro brand strategy & brand identity
We were approached by Liliana Guerreiro to deliver a brand strategy, brand story, identity, packaging, website and associated marketing with an aim to establish them as the first Portuguese luxury Jewellery brand. We also produced an ad campaign shot in Portugal.
