RIDGE
CLUB

The future of private health management

BRAND STRATEGY, NAMING ARCHITECTURE, VISUAL IDENTITY, CONTENT STRATEGY & WEBSITE DESIGN

Ridge Club is a new programme that provides leading edge Swiss health management to its high-net-worth clientele.

The brand is positioned at the luxury end of the healthcare sector and offers its members access to a new form of preventative medicine.

In contrast to the traditional medical approach of applying treatments matched to common medical conditions affecting large groups of people, Ridge Club’s health solutions are instead highly personalised, down to the level of the individual. They are also based on preventing the condition in the first place.

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By analysing each client’s unique genetic code and their specific bio-markers, Ridge Club is able to use personalised data to help guide the preparation of a unique range of supplements tailored specifically to that person’s needs, correcting genetic faults, and providing the basis for a longer, higher-quality life.

SUM was briefed at the very early stages of the creation of Ridge Club, to develop the brand strategy, the brand name, the logo, visual identity, content strategy, design direction for the website, and the marketing plan.

With its precision-based approach to health management Ridge Club offers its clients the benefits of a longer, higher quality life.

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