REDEFINING LONDON LUXURY
London based startup Shaku is an emerging brand best known for its highly detailed botanical drawings on scarfs and accessories. The Shaku brand produces luxury accessories, homewares, candles and scarfs, all born from the love of drawing and nature.
STARTING-UP IN A DOWNTURN
There are two opposing schools of thought.
The first: You must be crazy. These days the consumer is not spending on fashion or luxury, and nobody really knows how things will shape-up in the future.
The second: There has rarely been a better time to plan the launch of a new luxury of fashion brand.
CIRCULAR ECONOMY – THE NEW CORNERSTONE OF LUXURY BRANDING
In recent years the luxury and fashion sectors have increasingly been placing sustainability, materials regeneration, renewable energy, and slow fashion on their agendas. And in representing different sides of the same square, the various aspects are gradually becoming aligned under the singular vision of a Circular Economy.
LILIANA GUERREIRO BRAND STRATEGY & BRAND IDENTITY
We were approached by Liliana Guerreiro to deliver a brand strategy, brand story, identity, packaging, website and associated marketing with an aim to establish them as the first Portuguese luxury Jewellery brand. We also produced an ad campaign shot in Portugal.
HOW THE RICH ARE SHOPPING RIGHT NOW
Among wealthy shoppers in the US, there’s little appetite for getting all dressed up when there’s nowhere to go.
With most large social gatherings on hold, and even dining inside a restaurant off the menu in many cities until the pandemic is brought under control, luxury brands are having a tough time convincing some of their best customers to start splurging on going-out shoes and black-tie gala gowns again.
LONDON FASHION WEEK WILL GO FORWARD IN JUNE WITH A NEW DIGITAL, MEN’S AND WOMEN’S PLATFORM
The idea of staging runway shows during global COVID-19-related lockdowns might seem impossible, but instead of giving up hope, the fashion industry is envisioning new ways to communicate in a time of crisis.
BOF TALK WITH FOUNDER SIMON WOOLFORD ABOUT WHY THE FASHION INDUSTRY IS BETTING BIG ON JENNIFER LOPEZ
LONDON, United Kingdom — Jennifer Lopez is in the spotlight right now, but not just because of her Oscar nominations snub.
SEARCHING FOR A FASHION BRANDING AGENCY?
SUM. has worked with clients who have built their fashion brands in markets across the globe. They have briefed us to create their brand strategies and identities, and to create their marketing plans and campaigns. We’ve collaborated with Allsaints, Victoria Beckham, Jimmy Choo, La Perla, , and many others.
SUM - FROM LONDON TO THE WORLD
From its London offices, SUM. collaborates with its clients to develop, build, and grow their global brands. We have worked with international fashion and luxury brands including Jimmy Choo, La Perla, Âme diamond jewellery, and Victoria Beckham , as well as with London- centric brands such as Allsaints, Bloomsbury, Boujis, and Hackney Walk.
SUM - THE LEADING LUXURY BRANDING AGENCY
London has long been a focal point of the global luxury, design and branding industries. SUM., based in Shoreditch, has worked with clients who have built their brands in markets across the globe. We’ve worked with Jimmy Choo, La Perla, Âme diamond jewellery, Boujis, Victoria Beckham and many others, to create brand strategies and identities, and to create their marketing plans and campaigns.
AZ PRODUCTIONS - BRANDED BY SUM
A-Z Prod is a full service creative production partner and consultancy based in London and New York offering worldwide production services.
ÂME STORE LOS ANGELES
Its great to see the Ame brand taking shape in their new flagship store in Los Angeles.
WE LOVE BUILDING BRANDS
Sum is well known for building some well known established luxury and fashion brands but we also love to work with start ups and early stage brands. We have launched many in the last few years.