SUM is a London-based luxury branding agency collaborating with some of the world’s leading premium brands.

We will create your brand’s strategy, including naming, and develop its visual brand identity, marketing approach, creative direction, and branded content.

We have a depth of experience with internationally recognised brands such as  Jimmy Choo, Allsaints, Burberry, La Perla, and Victoria Beckham. Other projects include luxury jewellery brands Âme and hospitality branding for Annabels.

SUM offers a fully integrated agency approach for the digital age. 

We will start by developing your brand’s positioning and strategy, and then create a beautiful brand identity for it.

SUM will also create a visual approach for your e-commerce website, as well as packaging concepts, and a strategy for social.

We nurture long term collaborations with our clients, acting as an extension of their own teams. The launch is just the beginning.